Why is branding so important

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Entrepreneurs at the beginning of their business make the mistake of thinking branding success is only achievable by big businesses and already successful entrepreneurs. Even if big businesses have more money to spend on things like logos and website design, all businesses need to dedicate time to building their own brand. Your business is a brand whether you think so or not, and branding can make or break a business today.

Why is a Story behind your business important?

Stories are what connect with your customers. Sure, your logo and color palette are important, but not nearly as much as the story you share. Consumers are influenced by emotions. While we’d all like to think we’re rational, logical purchasers, we probably base most of our emotions on how we feel. Branding that uses emotion to tell a story connects with audiences on a new level!

What does branding mean?

The brand communicates to your ideal clients what they can expect from your products and services, and differentiates your offer from the competition. Your brand reflects your personality and what you want the customer to perceive about you

Defining the brand is like a journey of self-discovery. It can be difficult, time-consuming and sometimes inconvenient. It requires, in fact, a profound reflection to answer, at least, the following questions:

What are your company's mission and vision?

What are the values at the base of your business?

What are the advantages and characteristics of your products or services, and why are they interesting for customers?

What do your customers and prospects already think of your company?

Do some research and learn the needs, habits, and desires of your current and potential customers. And try to combine your style together with what your ideal client needs.


xoxo Messua

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Hey there!

I’m Messua, the squarespace and visual brand expert who is going to help you launch your site in just 2 weeks!

No headaches, I promise!

I help service based female entrepreneurs get their dreamy website up and running, making them feel confident and bold enough to go out in the online space and get the clients they want!

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