Brand Design for Morae Media
Back in December I've decided to run a giveaway as a Christmas gift for my lovely instagram followers. I was giving away a full Branding kit, complete of Primary logo, alternative logo, 3 submarks, patterns and design elements such as button and social icons.
I was so happy when Rachel won my giveaway, from that day we've developed a great relationship.
Today I’m excited to reveal the entire brand design I created for Morae Media!
Before we dive into every design element of the brand, I think it would be great to first show you the complete branding kit.
The Client :
The Brand :
Morae Media is a brand focusing on Pinterest strategies, Rachel the owner works with coaches, bloggers or online entrepreneurs that are not currently using Pinterest to its full potential.
Brand Keyword :
Feminine, fun, simple, happy
Brand identity design
On the primary logo I've used an overlap style - meaning that one word is slightly on the other word. On the main logo design I've used 2 different colors , that are the 2 main colors of the full brand. I've choose to use one sans serif font for the word - Morae - and a script one for the word - Media -
2. ALTERNATIVE LOGO DESIGN
I've created one alternative logo for Morae Media. The alternative logo has a written circle around one M, since both word in the brand's name begin with an M. In the written circle, I've wrote pinterest strategist, it works as a tagline that you can usually find under the main logo.
As always in my Brand design packages, I've created three submarks for Morae Media. All submarks are circular and are really simple, two of them are in the main brand colors so green and pink and the third one is orange. These submarks are great for social media profile pictures and as favicon as well.
4. COLOR PALETTE
The palette contains pastel colors and a black liquorice to use on body text. However as I've mentioned above the two main colors for this Brand are the pastel green and pink confetti.
Design elements for Morae Media
I've created sophisticated geometric patterns, you can see in the left one, a sequence of squares with an etnic kind of style and on the right one you can see simple zig zag lines. When scrolling down you can see them in action on the website icons I've designed.
PIN IT BUTTONS, WEBSITE BUTTONS & SOCIAL MEDIA ICONS
For this branding kit I've designed two pin it buttons, four website buttons and 4 social media icons.
Website graphics weren't included in this pre-made branding kit so Rachel asked me if I could design some for her such as, Set up and Monthly management, pin design, Audit and Strategy plan
FULL BRANDING BOARD WITH BRAND ELEMENTS
I am so happy how this pre-made branding kit came out on Morae Media business.What do you think of this Branding design? What is your favorite design or brand design elements?
I’m Messua, the squarespace and visual brand expert who is going to help you launch your site in just 2 weeks!
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I help service based female entrepreneurs get their dreamy website up and running, making them feel confident and bold enough to go out in the online space and get the clients they want!