Brand Design for Socials in Bloom

Brand design for socials in bloom-8.png

I am a fan of pink shades and glittery stuff lol. So I was really happy and Cheyenne the owner of Socials in bloom, a social media management business, asked me to design her Brand.

Today I am really excited to share with you all the entire brand design for Socials in bloom.

Before we dive into every design element of the brand, I think it would be great to first show you the complete branding kit.

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The client

Cheyenne

The brand

Socials in Bloom is a social media management business for creative female entrepreneurs!

Brand keywords

Feminine, positive, girly, calm, soft and subtle but just the right amount of “sparkle”


BRAND IDENTITY DESIGN

Primary logo.

The primary logo includes a thin circle around the words Socials in bloom and 2 little pink watercolor flowers. Here I combined two fonts, a sans serif for - Socials in - and a brush font for Bloom.

Socials-in-bloom-primary-logo.jpg
 


Alternative logo.

In the alternative logo you can see a triangular shape behind the words socials in bloom and this time the flowers are bigger and right in the center behind the Socials in bloom. On this logo, I’ve used the combination of the same fonts you see on the primary logo.

Socials-in-bloom-alternative-logo.jpg
 

Submarks

As always in my Brand design packages, I’ve created some submarks for Socials in Bloom. All submarks are circular. There is one submarket for every color of the brand color scheme.

Socials-in-bloom-submarks.jpg
 


Color palette.

Cheyenne loves gold, pinks (not hot pinks) peaches, soft blues and yellows, marble and rose gold. So based on her taste and her target audience I’ve created a color scheme with 2 different shades of pink, a peach color, black with a touch of gold.

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DESIGN ELEMENTS FOR SOCIALS IN BLOOM


Patterns.

For Socials in Bloom, I’ve opted for a dots pattern and a gold brush pattern. These patterns give a positive and fun touch to the brand.

Socials-in-bloom-dots-pattern.jpg


Facebook banner.

On the facebook banner, there are some peach and pink falling confetti, inspired by the dots pattern design. Socials in bloom is written in gold with the brush font while the tagline is written in the sans serif font.

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Instagram feed & highlights design.

In this Instagram feed design, you can see I’ve used all the brand elements to make her feed cohesive and on brand.

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I am so happy how this branding kit came out for Socials in Bloom. What do you think of this Brand design? What is your favorite design or brand design elements?


Cheyenne's Testimonial

Messua is absolutely incredible to work with! She took my brand ideas and brought them to life completely exceeding my expectations. I am in awe over how thoroughly she worked keeping me completely informed throughout the entire process! She was open to my ideas and changes and never seemed to get annoyed by any questions or comments I had. I 10 out of 10 would work with her again in the future and recommend her to everyone who needs a beautiful brand designed. Thank you for your hard work and dedication to my project!
— Cheyenne Social media manager, Socials in Bloom
 

Hey there!

I’m Messua, the squarespace and visual brand expert who is going to help you launch your site in just 2 weeks!

No headaches, I promise!

I help service based female entrepreneurs get their dreamy website up and running, making them feel confident and bold enough to go out in the online space and get the clients they want!

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