6 tips to make a service based website
A quality website offers a clean, beautiful design, as well as additional opportunities to connect with clients.
This is particularly true if you offer a service. Professionals like coaches, copywriters, and graphic designers have different needs from those who sell products online. So, what are the most useful features to include on a service-based business website? Let’s discuss a few of the most important ones.
Be clear about your service area. Do you service a specific geographic area or gender? It’s important to be clear about your service area for different reasons: it will save you money, time and help your search engine optimization.
As a service based business, you’ll want people to get on a free consultation call with you, by adding an automatic booking system you’ll give potential clients an easy onboarding process.
Include an email sign up bar
If you are building an email list you’ll want to place an opt-in to collect emails where people can actually see it and subscribe. Some high converting places to add an email sign up:
A welcome gate is similar to a pop-up, but a lot less annoying. A welcome gate allows the visitor to catch a glimpse at the content on a page before a full-screen call to action slides down.
A floating bar is a great way to ensure your call to action to subscribe to your email list stays in clear view at all times. The bar may be located either at the very top of the page, or at the bottom of the page, and it stays in view as the visitor scrolls.
Your header is also an excellent place to put an email signup form because it’s above the fold: visitors can see it immediately without having to scroll down your page.
One of the most common places to put an email signup form is at the bottom of blog posts. That’s because this is the moment when your visitor has just been enjoying your content, and they are in the best mood for opting into your list.
Did you know that the “about page” is one of the most frequently visited pages on any website? Make sure you are capturing leads here too!
Include a call to action on all pages
A call to action is an invitation for a user to take some desired action. Before you write your call to action, determine the goal you’re trying to achieve:
Do you want to increase subscriptions?
Move readers to another content piece?
The best call to action phrases are brief and use strong verbs.
no service-based business site is complete without testimonials from happy clients. Instead of creating a testimonial page, spread each review through your home, service and about page, this way potential clients will see the testimonial without leaving the page they are interested in.
Last but not least every business owner has a list of questions they’ve been asked over and over again. Simplify your life and ensure the customer is well-prepared to receive your services by maintaining a “Frequently Asked Questions” page.