Brand design for Rachel Sakhi
I was so happy when Rachel a life and empowerment coach asked me to design a new brand & website for her.
I’ve already worked with Rachel on some minor tweaks for her other pinterest business website before working with her on this new project.
Below you'll find all the info about this project, her brand keyword, the package she chose and what was included.
Before we dive into every design element of the brand, I think it would be great to first show you the complete branding kit.
The Client :
The Brand :
Rachel has a business focusing on life and empowerment coaching. She supports women living abroad to rediscover themselves, re-establish their independence and create a purposeful, happy life in their new environment through finding balance and fulfillment.
Brand Keyword :
positive, vibrant, empowering, impactful, genuine, Bold but not too dramatic.
The Design package:
Brand + Website design
The package included
Brand Clarity Workbook
3 primary logo concepts to choose from (unlimited revisions)
Color palettes to choose from
Additional graphic elements
Up to 3 Brand collaterals to choose from (for social media or printed Stationary)
Instagram Feed branding (up to 6 instagram templates and highlight icons)
Squarespace set up
Choosing the best template for your needs
Design and layout of up to 5 pages
Design of all costume graphics
Social media email marketing integration
Basic SEO set up
Custom code and CSS styling to design a fully customized website for you
Video walkthrough to show you how to manage your new website
Brand identity design
Rachel loves minimal, she told me for her logo she wanted something simple so we opted only for a combination of 2 fonts. Her name is written with a script brush font while the tagline is written with a sans serif font.
2. ALTERNATIVE LOGO
The alternative logo, is still pretty simple. There is no tagline and
For Rachel, I designed 2 colored background submarks, one with fuchsia and blue circles around it and one with tagline around her initials
4. COLOR PALETTE
The palette contains bold & bright. Rachel loves bold and bright colors with a lot of white space and shades of blues, greens, and turquoise. She works with quite strong, independent women and wanted the colors to reflect this but in an approachable, modern, light way.
Design elements for Words & Vibes
As usual, on my brand packages, I designed two patterns. Both patterns have brush elements in it. The first one is a rounded brush stroke while the second one is a linear brush stroke
6. WEBSITE GRAPHICS
I used some of the elements in the patterns to create some graphic elements to place around the website. Keep scrolling to see how I used it inside the website.
As brand collaterals, Rachel chose two workbooks that she will use as Freebies for her email list, facebook banner and business cards.
I've designed the two workbooks using all the brand elements.
8. FACEBOOK BANNER
The brand needs to apply to all your online presence so it is really important that your social media accounts are on brand as well. Rachel’s facebook banner has her picture on it with the brush elements and her short sentence describing what she does.
9. PIN TEMPLATES
Rachel paid me some extra hours to design her some Pinterest templates to also use it as blog post covers. I kept everything really simple and with a lot of white space like the overall branding, also used the brushed elements inside the branding board.
10. INSTAGRAM FEED
One of the things I love to do is designing cohesive Instagram feed templates (editable on Canva). For Rachel’s templates, I’ve used a lot of white space, her patterns and brand elements such as the brush strokes.
11. BUSINESS CARDS
As in all her branding, Rachel’s business cards have a lot of white space. On the front, I’ve used the circle brush elements to give a touch of color while in the back I used one of the patterns and the alternative logo.
Since you have only 7 seconds to grab the attention of people that land on your website, you need to be sure that your home page answers these 3 questions:
Who are you? What is it you do, exactly?
How are you better than your competition? benefits from hiring you
Why should I hire you? How credible are you?
Rachel’s website is full of white spaces you can see how I incorporated all the elements from her branding into the website design. Soon after a little intro of what Rachel does there is an opt-in block with a little gift for all her visitors, I chose to use the yellow color to make the opt-in block stand out from the rest of the content, this way it will be easier for visitors to notice it and sign up.
ABOUT ME PAGE
On the about page I used blue backgrounds to separate the different sections. I also used stock photos, brush elements and some hand-drawn arrow icons to create a personalized bullet point list.
WORK WITH ME PAGE
In the work with me page, I also used a light blue background to divide the different sections. I also created some personalized boxes for two packages that Rachel offers.
These are the most important pages I designed for Rachel Sakhi if you would like to see the complete website you can click HERE
As always when I am designing websites or brands, I had so much fun. What’s your favorite design for this project?
I would love to know.
Thank you for reading
I’m Messua, the squarespace and visual brand expert who is going to help you launch your site in just 2 weeks!
No headaches, I promise!
I help service based female entrepreneurs get their dreamy website up and running, making them feel confident and bold enough to go out in the online space and get the clients they want!