Brand design for Drifting Gypsies
Today I’m excited to reveal the entire brand design I created for Drifting Gypsies.
Alex & Becca, the owners, got in touch with me on facebook, to design a logo for their clothing company.
Before we dive into every design element of the brand, I think it would be great to first show you the complete branding kit.
THE CLIENT: Alex & Becca
THE BRAND: Drifting Gyspies is a clothing company for Age millennials, 35-55k income, female (but trying to create more unisex clothing for men, too) with an active lifestyle.
THE DESIGN PACKAGE: Standard brand design
BRAND KEYWORD: Inspiring, Loyalty, Calm, Earthy